Snowit is the online travel agency dedicated to the world of winter sports. It is a unique platform that aggregates all services related to the world of winter sports (ski passes, rentals, experiences, ski lessons and hotel packages, etc.), offering the best integrated customer experience to skiers and snowboarders.
We are a young, passionate and talented team of about 30 people, and we are supported by the best investors in the world of sport, digital and integrated mobility.
Our goal is to bring innovation and digitisation to one of the largest markets in the tourism sector and where Italy plays a market-leading role.
Who we are looking for
We are looking for a multi-potential, cross-functional figure in digital marketing, passionate about SEO, writing and content marketing.
You will be responsible for the management, realisation and distribution of content in line with the Snowit Content Strategy.
It goes without saying that you have a broad knowledge of digital marketing! You will often work hand in hand with web masters, web designers, social media specialists and advertising.
In short, a good Content Marketing Manager does not work in ‘watertight compartments’ but must have an overview in order to master complex integrated communication projects.
If you know SEO copywriting techniques and can plan inbound marketing strategies, after analysing data and statistics, then this is the role for you!
Surely WordPress, keyword research tools and Google Search Console must have no secrets for you.
Somewhat creative and somewhat technical, the content marketing specialist must master the narrative techniques of storytelling with which you will tell and trace the stories of our brand by attracting the attention of the target audience, exciting and engaging them effectively.
What will you do
You will plan and implement editorial content plans in cooperation with Social Media Marketing and Performance Marketing.
You will write and edit Snowit’s blog content yourself, defining and organising the creation of editorial content.
You will produce editorial content in Italian, English and German from an SEO perspective for the Snowit e-commerce and magazine in order to improve its positioning and performance.
You will realise and optimise copy for posts, advertising and newsletters.
Of course, as an intern you will be supported by a tutor who will guide you in mastering the business and tools and guide you towards achieving KPIs.
We are looking for a figure with an excellent propensity for curiosity and wanting to learn, but above all responsible and with a spirit of initiative. In future, you will manage Snowit’s content marketing yourself!
What we offer
Fast growth: we are growing fast and you will be an important figure in the marketing team and grow with us
Great team: we are a young, fun, collaborative team without hierarchy or unnecessary bureaucracy
Benefits: day events and weekends in the snow
What we are looking for
Good knowledge of English and good knowledge of German – REQUIRED
Interest in Content Marketing and SEO Copywriting: you have already managed blogs and/or are familiar with their use, analysis and growth.
Goal-oriented & Analytics Mindset: setting goals and analysing results are essential aspects of an agile methodology and crucial in the start-up world for rapid growth.
Passion: you have a demonstrable passion for the world of winter sports.
Creativity: you can think out of the box to find creative and simple solutions to more complex problems.
Accuracy and punctuality: make things happen and to the best of your ability.
Curiosity: you like to learn new things and inform yourself about new technologies to make sure you don’t miss any opportunities
Knowledge of the main content marketing tools (WordPress, Yoast, Ahrefs, Buzzsumo, Seozoom, Google Search Console)
Knowledge of Graphic Design & Video Editing programmes (Canva is also OK)
Knowledge of Hubspot
Commitment & Contract
6-month paid curricular internship with a view to employment (the candidate must still be enrolled at university and the internship must form part of the curriculum)
Our offices are in Milan, but after an initial onboarding period, you will have the opportunity to work at least 2-3 days remotely per week.